Work
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Nike Better World: The Journey
Together with Nike Better World, we crafted a fully-integrated digital campaign to tell the story of endurance athlete Jason Lester and his 4800 mile journey...
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Google Developers Brand
Partnering with Google, we crafted a new identity for their “Developers” brand to educate and inspire those who embrace their open-source platforms.
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Nike Sportswear: Always On Live
Instrument partnered with Nike Sportswear to digitally broadcast and...
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UX Innovation Reel
We're passionate about user experience innovation, so we created this...
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Google Game Day
To welcome the arrival of one of the biggest days in sports, we created...
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Instrument Holiday Gift Package
At the end of 2011, we put together a package for our clients and friends that showcases the creative tenants of our company in a unique way and emphasizes the craft aspect of our work through a physical gift.
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The License Lab
The License Lab is an independent resource for producers, editors and music supervisors needing a constant stream of production music for commercial licensing....
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Galaxy Nexus
In late 2011, Google came to Instrument and tasked us with designing...
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Nike 6.0 Outerwear 2011
As part of an ongoing partnership with Nike 6.0 for their seasonal lookbooks...
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LIVESTRONG Day
LIVESTRONG Day is a global day of action that recognizes the anniversary...
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Google Developer Day
After our successful partnership for I/O, we continued to work with Google on the global edition of their developer's conference, Developer Days.
This series...
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Nike Presents THE CHOSEN
Nike had made a major push into the world of Action Sports, with a team of Global athletes supporting a large product line across multiple sports. Now it was time to redefine "Just Do It" for a new generation.
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Obey Clothing
For Shephard Fairey and Obey Giant, the medium is the message, so when...
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Nike Sportswear
Nike called on Instrument to help move the Nike Sportswear brand forward...
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Nike Sports Research Lab
We partnered with the Nike Sports Research Lab to take complex data...
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Google I/O 2011
With the 2011 I/O website, Google was looking to rebrand their largest conference to date, as well as push their motto “Innovation in the Open” to the forefront of all communication to attending developers and those watching around the world.
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Nike 6.0 id Nation Teaser
We created this short trailer to introduce our newly-developed Nike iDNation site and inspire fans to start creating their own custom footwear.
The project...
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Nike 6.0 id Nation
We combined the forces of Nike 6.0 and NikeiD to launch iD Nation, a...
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Ziba Design
To coincide with a new branding and headquarters, we partnered with...
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Brooks Running
We created the companion site for Brooks Running’s nationwide carnival...
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Umpqua Discover Wall
Umpqua Bank came to us looking for a new way to interact with their customers, something dynamic and interactive that would dazzle and inform.
They needed...