Nike 6.0 id Nation Teaser

Project Overview

We created this short trailer to introduce our newly-developed Nike iDNation site and inspire fans to start creating their own custom footwear.

The project was self-initiated and involved us concepting, scriptwriting, designing and animating the spot. The showcase of infinite possibilities was well received by the buzzing idNation community, with designs each week numbering in the millions.

Credits

• Creative Director JD Hooge
• Art Director Martin Linde
• Technical Directors Justin Lewis, Phong Ho, Tim Kviz
• Producer Coryna Sorin
• Lead Animator Martin Linde
• Animator Tim Kviz