Nike 6.0 id Nation
Project Overview
We combined the forces of Nike 6.0 and NikeiD to launch iD Nation, a global community where fans of the Nike 6.0 brand create, share, vote and ultimately sport their own uniquely styled kicks.
iD Nation is the first community of its kind, showcasing the millions of shoes being designed each week and adding in interactive elements like voting and sharing to the mix. In order to reward users for their participation, we created StyleLab to show the hottest combinations and the Athlete's Style area to allow Nike pros to show off their favorite picks. The rich user experience and infinite design possibilities make iDNation an exciting, ever-evolving portal for sneakerheads and fashionistas alike.
Credits
- Creative Director JD Hooge
- Technical Directors Justin Lewis, Phong Ho
- Producer Coryna Sorin
- Designer Martin Linde
- Developers Jared Moran, Tim Kviz, Ryan Spangler
